The VooGlue platform and the “VooGlue App” integrate an ecosystem of artists, galleries, museums, art lovers, investors, a digital fingerprint of a “wall hung artwork”, a digital media counterpart and an e-commerce product counterpart. The VooGlue App permanently connects the physical item (e.g. a painting) to a digital media counterpart (e.g. a video or augmented reality experience), a product counterpart (e.g. the artwork for sale), such that these elements become permanently connected counterparts, unique to the physical artwork and inseparable from the physical wall hung item. From a user’s perspective, the digital counterparts are accessed simply by pointing a mobile device at the physical artwork hanging on the wall.